This is not the first time that controversy has hit the Olympic Games logo. The 2016 Rio Olympic Games logo was in the news for being stolen from a Belgian graphic designer. However, it does seem like this is a new low for the Olympics brand name. Let’s examine how we got here and what could be done about it in order to save face for all parties involved.
The new logo for the 2020 Tokyo Olympics has been unveiled.
The logo was designed by Kenjiro Sano, a graphic designer from Japan. The design studio he works for is called Kenjiro Design Studio, and it was founded in 2015.
This is not their first Olympic logo; they also created the one for the 2020 Tokyo Olympics’ predecessor: the 2020 Tokyo Paralympics. This makes sense since both events are hosted by Japan and have very similar designs on their respective logos.
The new logo consists of what looks like stylized versions of two people holding hands under an umbrella—which symbolizes the unity of humanity—with the words “Tokyo 2020” written next to them in Japanese kanji characters (the traditional calligraphy used in written Japanese). The entire thing is set against a rainbow backdrop that represents diversity and cooperation between people all over the world, as well as Japan’s natural beauty and lush greenery (notable features visible from space).
It was designed by Kenjiro Sano of Kenjiro Design Studio.
The 2020 Tokyo Olympics Logo was designed by Kenjiro Sano of Kenjiro Design Studio. Sano is a graphic designer from Tokyo, Japan. He has worked on logos for other events such as the 2007 Osaka Universal Exhibition and the 2020 Summer Olympics in Tokyo. He was also a member of the Japanese Graphic Designers Association (GDA).
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This is not the first time that controversy has hit the Olympic Games logo.
This is not the first time that controversy has hit the Olympic Games logo. In 2016, Rio de Janeiro’s official Olympics logo was stolen from a Belgian graphic designer named Olivier Debie. The designer sued the IOC for using his design without permission and won $20,000 in damages as well.
Similarly, in 1990, Lillehammer’s official Olympics logo was criticized by Norwegians when they learned that it was very similar to the logo of Norwegian chocolate company Nidar (see above). And finally, Sydney’s 2000 Olympics logo caused an uproar when people realized that it looked strikingly similar to Asahi Beer’s own branding (also above).
The 2016 Rio Olympic Games logo was in the news for being stolen from a Belgian graphic designer.
In 2016, the official Olympic logo for the Rio Olympics was in the news for being stolen from a Belgian graphic designer. According to The New York Times, German-born artist Otl Aicher designed the official emblem for Munich 1972 and its use was extended to every Games since then.
The emblem at issue here was designed by Olivier Debie, who sued the IOC after seeing his work on television during coverage of Rio’s opening ceremony. He won his case and was awarded $5,000 by a Swiss court.
The new Tokyo Olympics logo was inspired by a casual conversation at dinner.
The designers behind the Tokyo 2020 Olympics logo had no idea that their design would become one of the most talked about logos in recent memory. The designer explained how he was inspired by the kanji characters for “tokyo” and “2020.” This unique approach to designing a symbol has made this one of the most recognizable Olympic logos in history.
The designer had no idea how much attention his work would get, but he’s certainly happy that so many people enjoy it!
The Tokyo 2020 Olympic logo is now available on a wide range of products, including t-shirts, hats and bags. The designer was inspired by the kanji characters for “tokyo” and “2020.” This unique approach to designing a symbol has made this one of the most recognizable Olympic logos in history.
Conclusion
In a world where design trends are constantly changing, this is one logo that will remain timeless. It is a classic design that will not be going out of style any time soon. The new Tokyo Olympics logo uses simple shapes and strong colors to create a bold symbol for the games. This unique approach sets it apart from other logos we’ve seen in the past and makes it memorable enough to stick in our minds as an iconic piece of art!