Corporate meetings, parties, and events are essential in event planning and management companies. An official event consists of professional communication, business deals, networking and hierarchical interaction.
Such events require a minimalistic yet focused approach to planning and arrangement. Critical aspects of event planning like corporate event venues, refreshments, and stay and travel options must be selected and designed at a corporate standard – one void of clutter and confusion.
The secret to a successful corporate event lies in three managerial secrets. Now look at them individually.
Keep everything in writing
As several successful event managers suggest, the organiser must keep all information in writing. Once you have taken up the responsibility to organise a corporate event, you must start keeping a record as an employee or a planner.
The list is just beginning with changes in schedules, payment receipts, guidelines and instructions. You may act as a single point of contact between the office and the event. In this case, this powerful organisational tool will help you avoid miscommunication and misfires.
Event managers and agencies believe that verbal communication and discussions are never good enough for creative events, like product and service launches and corporate parties. Getting everything in writing is the key to ensuring a seamless flow.
Maximise focus on the venue
Your event venues will largely determine the scale and avenues available to expand your event. The success of the programs, activities and games you have planned will depend on the venue you will finalise.
Venue providers are not just renters of places. Most of the time, the venues you select can help you with other tasks required to organise an event. There may be in-house provisions for catering services, in-house vendor tie-ups for decorations, and even overnight stay options at an additional charge.
Upon finalising all aspects of your corporate event, you should focus on finalising a venue. This will immediately grant you access to vendors and accessibility options and help you model the event accordingly.
Importance-based checklist
Handwritten or typed or as a spreadsheet – having a checklist is vital to track the event you have arranged.
This checklist will also help you keep track of overall expenses. Once you hold a list of items that have been or have to be paid for, you can avoid unnecessary hidden charges after the event. You can also transfer this checklist to your colleagues, vendors and subordinates in charge of different logistics.
Create a hierarchy of importance and urgency within the checklist. This will allow you and others using your list to attempt tasks as per priority. You can also align the importance of the task with the amount of time it will take to complete it.
Wrapping up
Managing a corporate event is a mammoth task. Everything from corporate event venues, meals, commutes, and communication needs to hold the professional standard of the office organising the event.
With adequate employee involvement or delegation to an event planning team or on-ground logistical partners, every office can pull off a memorable corporate event. One of the first steps towards this success would be to start early, keep deadlines and work diligently.
Communicate with whoever is needed, and take help wherever possible. This step-by-step process will ensure a successful event for your firm!