Email marketing services for small business.


Marketing strategy that gives you back your writing time?

Then girl, you are in the right place!


You've written, one, two, hell, maybe you've written twenty-two books, and you're struggling to find a way to get your book noticed amongst the crowded market. You're tired of constantly sinking money into Facebook or Amazon ads, only to watch your results tank after day one.

You need to find your tribe and get answers to your questions so you can get back to writing more books. We’re that tribe!

If you’re ready to start treating your writing career more like a business and less like a hobby, join Holly at The Romance Writer’s Marketing Academy! It’s also specifically designed for ROMANCE, which is so helpful! Holly is also incredibly responsive with individual questions, so it truly is a personalized approach— it’s like having your very own coach in your corner!
— Clare James, Romance Author

The Romance Writer's Marketing Academy

This is a quick, 5 1/2 module + multiple bonus lessons course where we teach you the digital marketing strategies that you'll need to get your book into the hands of more readers and start treating your writing more like a business and less like a hobby! We guide you through the crowded and noisy digital marketing world so that you're able to identify the steps that will work for your book sales and begin to apply them right away!

New Bonus Module: Social Media Templates

Spend hours staring at Facebook and Instagram wondering what in the world you should be putting up and instead of something engaging, you go with yet another teaser? We’re adding new social media templates (think Madlibs for romance writers and socials) DONE for you! All you have to do is fill in the customizable blanks. We even have image suggestions! Now you can post to social with ease and zero stress!

I have seriously gotten more out of your group in the couple weeks I’ve been in it than I have from others all of last year.
— Brighton Walsh, Author

We've designed the modules to be simple and actionable. Lessons can be consumed all at once, or a little bit at a time. Doesn't matter, as you've got a lifetime membership!

Each lesson is consumed in video format for a total of 5 1/2 lessons, (I've got a tiny important, 1/2 lesson at the end) with bonus content. Each lesson is delivered in video format with an intro and then any "how to" lessons that may apply. Finally, many lessons come with downloadable worksheets for you to save and use throughout your business life.

Inside the Facebook group, we "mastermind" growing your business, navigating romance marketing pitfalls and review any and all of your marketing methods for a customized coaching experience that is unlike anything you've experienced before. One on one access to professionals, mentors and me, as well as a small group of your peers who have all "been there, done that, and lived to tell the tale". I'll go live for a Q&A once per week. Got an ad you want reviewed? Post it inside the group. Struggling with executing the lessons? Ask inside the group for additional help. We're inside the group all the time. This is the ONLY place you can get personal coaching while moving through the course curriculum! Tag me, and I answer. It's a simple as that!

What it boils down to is, you're not in this alone. I'm passionate about romance writing and helping authors get their books in the hands of readers! You get one on one coaching with me, without paying the rates I normally charge for coaching! As much or as little as you need. This doesn't exist ANYWHERE in the romance writer world!

Want a sneak peak at what the modules will contain?


Module One

  • Creating the foundation - who is your reader and what do they want? *Hint: It's more than a good read!*

  • Understanding your reader's journey to becoming a raging, loyal fan of your work.

  • Eliminating a social media platform...or two. *Pro tip: You shouldn't be on all of them!*


Module Two

  • Email marketing Strategies
  • Email marketing for the win. How to create your frequency, content strategy and segments.
  • 3 steps to successful email marketing
  • Segmentation for Success!

Module Three

  • Your Facebook Ads Foundation
  • 4 Steps for obtaining the elusive organic reach
  • The elements of and how to build an effective Facebook Ad.
  • Creating a customer audience.
  • Creating your ad strategy. We start with Engagement Ads.
  • Creating your first Traffic ad.
  • Split testing on Facebook and why would an author need to do this.
  • Video - Live and Recorded strategies.
  • A deep dive into becoming a Facebook Jedi...ah yeah!

Module Four

  • Instagram for Romance Writers.
  • Creating your consistent brand image.
  • Using Instagram Stories and how to create an effective visual story.
  • Creating a converting Instagram profile and bio.
  • My Favourite IG Apps!
  • IGTV and why you NEED this app!

Module Five

  • Using Pinterest as an author.
  • Changing how you think of Pinterest
  • Creating your first 15 Pinterest boards
  • Linking your covers to your website
  • Using Analytics To Grow

Module Five 1/2

  • Putting it all together and creating your strategy!

  • The tiny module that could!


Who Am I?

Hey there, I’m Holly! I’m a self-published author and a Digital Marketing Coach for Romance Writers based in the theatre city of Stratford, Ontario. I’m so happy you’re here! To date, I’ve self-published six contemporary romance novels and am in the final stages of writing the seventh. But writing is my side gig. Over the past six years I’ve helped nearly 1,000 entrepreneurs grow their businesses with proven marketing strategies, both traditional and modern.

           I graduated from college with a diploma in Music Business, spent a ton of years working in Nashville, TN, then Toronto promoting up and coming singer/songwriters. It was on the road with these artists where I found my true love, writing.

   I’m now the proud parent of two children, a lab mom and a wife and I now stay close to home while I coach entrepreneurs from all industries on how to use marketing to create connections and close that sale! Combining my love of writing and marketing, I have also put together multiple courses. My mission is to teach romance writers how to use social media and list building to increase their sales and cultivate loyal fan bases. My signature course, The Romance Writer’s Marketing Academy, is five and a half modules of marketing goodness based on the results (and income) I’ve generated for myself and my clients. Whether you’re a brand new author or an experienced writer trying to cut through the noise, I’d love to work with you to turn your readers into raving fans!

Holly is absolutely amazing ... extremely responsive and with exceptionally fast turnaround. She brings a great combination of professionalism, expertise and fun to the business of marketing our romance novels. I love what she’s done with my email marketing and look forward to what she suggests to take things to the next level.
— Lilith Darville, Romance Author

Monthly Payment

Convenient monthly payment plan.

$45.00USD/month for 5 months

(Allows you to pay in five easy payments)


Payment in Full

Unlimited, lifetime access to the course and full access to the group coaching experience.

$199.00 USD