n addition to Squarespace website design, I train entrepreneurs on developing strategies to start or grow their business. Lately I've seen a shift in clients from start-ups to seasoned entrepreneurs who have been in business for between 2-5 years. They come to me because they're stuck. Things around their business have been kind of status quo for a few months or so, and they're not sure how to get unstuck.Read More
For the most part, we’re all aware that if you don’t currently have a website, you’re going to fall behind. (Psst, talking to you in the back, the one without a website. Don’t skulk away, you know you need one!) One of the first things I always advise new clients when starting their business is not to just register with the government, but get their preferred domain purchased. Even if you’re not going to build a website immediately, grab it. And then, get that website built.Read More
Okay, so, I've helped around 800 clients either start or pivot their businesses and if there's one common theme, it's that they're woefully unprepared in the digital realm. Sure, they've got a Facebook page, or possibly an Instagram page, but there message is always, digital isn't their priority. And my message back is simply, then any effort you're making to move the needle will be in vain.
It might be a harsh reality check, but I firmly believe it to be true. Websites are easier than ever before to create on a shoestring, social media offers incredibly affordable and targeted advertising opportunities and the majority of information is found on our mobile devices. If you're not willing to devise a digital strategy, you're business is simply going to be left behind.
I've compiled the top five steps you can take to get started in the digital arena. The sky's the limit to how far you can grow online, so these are just some basic starters. For more ideas and information, head to our blog, www.thesocialvert.comRead More