It’s been happening for a while now, but today, Instagram announced it will be following suit of it’s older sibling, Facebook. Posts that contain “vaguely inappropriate” content will now be suppressed by both platform’s algorithms. Now, this has been going on for a while over on Facebook, but with Instagram, it appeared to be smooth sailing. However, now that ship has sailed!Read More
I have a favourite saying. "You must be clear on why you're here." As authors, we're often really caught up in the what we're here for. The how we deliver our product and the who is reading our books. But, we rarely stop to clearly identify the Why. So, I've got two questions for you and I'd love to hear your answers.Read More
Nope, I'm not getting married in the traditional sense, but I have had some huge changes in marital-type agreements this week. And since this month’s theme is NEWSLETTERS, I’m starting off with what I use and how I use it. So, let's start in so you can get back to the writing you're supposed to be doing, right?Read More
Okay, so when we last met, we ran over the four reasons I think email marketing should be your first priority when planning out your marketing strategy. If you haven't read part one, click the button to be magically transported there and join us when you're done!Read More
Stop right there. I know you’re rolling your eyes. Email marketing is dead, you’re thinking. No one reads emails anymore, right? Wrong. So, very wrong. Hang out with me for a few minutes and I’m hoping to convince you that email marketing is ALLLLLL the things!Read More
We've all done it. We've all sunk a ton of cash into paying a firm to build a blogger tour. We've given into temptation and taken Facebook up on their offer to "boost that high performing post". We've spent countless hours sending ARC copies around town. All of these and more, only to have a blip in sales here and a bump in sales there, but mostly, it's us romance writers pulling our hair out and wondering if more than just our friends and family are going to buy our books.
Let's get real, it's a noisy market. More than ever, writers are getting into the game, so we have create a strategy that's air tight in order to cut through the noise. For too long, romance writers have used an antiquated system to try to get their books read. I've created a system that marries my favourite modern digital marketing methods with the unique needs of the romance industry.
Want to get started on building your forever marketing strategy? Here are five things you can do to get started.Read More