It’s no secret I love Instagram. Almost as much as I love email, but still, when I wake up in the morning, IG is the first social app I open. This love, combined with Facebook’s current meltdown mode still in full force, I decided to create an exclusive IG/Email release strategy for my next book that arrives in September.Read More
It’s been happening for a while now, but today, Instagram announced it will be following suit of it’s older sibling, Facebook. Posts that contain “vaguely inappropriate” content will now be suppressed by both platform’s algorithms. Now, this has been going on for a while over on Facebook, but with Instagram, it appeared to be smooth sailing. However, now that ship has sailed!Read More
n addition to Squarespace website design, I train entrepreneurs on developing strategies to start or grow their business. Lately I've seen a shift in clients from start-ups to seasoned entrepreneurs who have been in business for between 2-5 years. They come to me because they're stuck. Things around their business have been kind of status quo for a few months or so, and they're not sure how to get unstuck.Read More
I have a favourite saying. "You must be clear on why you're here." As authors, we're often really caught up in the what we're here for. The how we deliver our product and the who is reading our books. But, we rarely stop to clearly identify the Why. So, I've got two questions for you and I'd love to hear your answers.Read More
I’ve got a huge secret. The last time I completed a book was summer of 2018 and I haven’t been proud of anything I’ve written since. And it took a LOT to be proud of that book to start with. I started writing in the winter of 2014 and instantly knew I’d finally found the one thing I could do well, that I loved to do. I wrote morning, noon and night. I entered contests, I networked, I sprinted, I late night and early morning wrote.Read More
Stop right there. I know you’re rolling your eyes. Email marketing is dead, you’re thinking. No one reads emails anymore, right? Wrong. So, very wrong. Hang out with me for a few minutes and I’m hoping to convince you that email marketing is ALLLLLL the things!Read More
We've all done it. We've all sunk a ton of cash into paying a firm to build a blogger tour. We've given into temptation and taken Facebook up on their offer to "boost that high performing post". We've spent countless hours sending ARC copies around town. All of these and more, only to have a blip in sales here and a bump in sales there, but mostly, it's us romance writers pulling our hair out and wondering if more than just our friends and family are going to buy our books.
Let's get real, it's a noisy market. More than ever, writers are getting into the game, so we have create a strategy that's air tight in order to cut through the noise. For too long, romance writers have used an antiquated system to try to get their books read. I've created a system that marries my favourite modern digital marketing methods with the unique needs of the romance industry.
Want to get started on building your forever marketing strategy? Here are five things you can do to get started.Read More
You're an accomplished writer. You don't need the bullshit of losing time inside the rabbit hole that is Facebook. You're tired of diving into Pinterest and not coming up for air for days, and you're ready to sell your books to more than just friends and family.
I'm a digital marketing coach, and I've coached over one thousand entrepreneurs along their path to success and I'm a contemporary romance writer. I've combined these skills to create a unique coaching business, specifically designed to help romance writers create rabid fan bases who snap up all of your work! I get tons of questions about marketing each day, but I've compiled my favourite five tips to help get you started marketing your latest release, and growing a business so you can have more time to do you!Read More
I'd always heard the word mastermind bantered about, but I'd never thought that investing in one was something I needed to do. It was a fancy word, the people inside must be incredibly smart and to repeat myself, fancy. I suffered from some pretty severe imposter syndrome when it came to that word.
Then I noticed that the word, Mastermind, started appearing in front of me in many places, like podcasts, advertisements and online in searches. I'm someone who believes in paying attention and seizing opportunities and so, I began to make myself understand just what in the hell a mastermind really was. Here's what I found out.Read More