Imagine my lack of surprise when today, I had an urgent message from a trusted source to hop on a webinar that was being conducted to hear all about the 'next' Facebook change for business. This is a quick email. Just wanted to let you know that the term 'organic reach' is about to become one that people whisper in polite conversation. Here's the word from Facebook.Read More
Okay, so, I've helped around 800 clients either start or pivot their businesses and if there's one common theme, it's that they're woefully unprepared in the digital realm. Sure, they've got a Facebook page, or possibly an Instagram page, but there message is always, digital isn't their priority. And my message back is simply, then any effort you're making to move the needle will be in vain.
It might be a harsh reality check, but I firmly believe it to be true. Websites are easier than ever before to create on a shoestring, social media offers incredibly affordable and targeted advertising opportunities and the majority of information is found on our mobile devices. If you're not willing to devise a digital strategy, you're business is simply going to be left behind.
I've compiled the top five steps you can take to get started in the digital arena. The sky's the limit to how far you can grow online, so these are just some basic starters. For more ideas and information, head to our blog, www.thesocialvert.comRead More
ton of money into Facebook advertising with zero plans. None. Nada. And what did I get from these ads? You guessed it. Not a single sale. So, it took a while, but, lesson learned.
I'm here to tell you I've been converted. I lost faith in Facebook's ability to grow my business with paid content, but I found my way back and now I'm here to show you the path I took to redemption. Enough of the religious metaphors, let's dive into my Top Five Facebook Power Editor "uses" we'll call them.Read More
Hey! I'm all about the FREE around here and nothing makes me happier than a free tool that actually helps me grow my business. So, without further ado, I bring to you, my favourite Top Five Tools I Use To Grow My Social Media Business.Read More
I teach entrepreneurs how to grow their businesses on social media using FREE systems and tools. The workload to create free organic content that grows your business and lists, is significant. BUT, it's a game changer strategy and it's manageable...with an Editorial Calendar. Just throw yourself into it without a plan? You'll be throwing your money at Facebook ads and seeing minimal engagement and your bank account dwindle. Back away from the Power Editor (even though it is the coolest, most powerful advertising platform around) and first dive deep into creating a plan.Read More
Before you register with every social media platform out there to help you grow your business, please, just hit the pause button. Have you ever felt like you were spinning your wheels on social media? Posting without progress? Before you give up on the whole damn thing, let's break down a few questions you'll need to ask yourself before you post anything else on social media.Read More
Hey there. So, are you one of those people completely fed up with your business page on Facebook? But also completely unsure of what the heck is happening over on Instagram, so staying far away from that mess? I beg you not to give up on your Facebook page. I've got a new series over the next couple of months that will breathe new life into your page and increase your conversions. Stick with me and we'll get you totally sorted out and LOVING Facebook as much as I do. It's hands down, my go to platform.Read More
So, you've finally decided to take the plunge and give Facebook Live a try, but you're overwhelmed and frozen with fear! This is the first of a 5 part series on how to get there, but if you'd like to skip ahead and gain access to all of it at once, scroll down to enrol in the FREE course in its entirety.Read More
Hands up if you're a social media junky? My hand is up, straight up and waving. I freaking love social media and all it can do for me both personally and professionally. I manage my personal page and four business pages. I use Facebook, Instagram, Snapchat, Twitter, Youtube, Reddit, TripAdvisor and GooglePlus. So, yup, I totally have a problem, but that's an entirely other post.Read More