Okay, so by now, you know that as writers looking to use social media to grow our reader base, we need to become great story-tellers of our own stories. You know why, so now we’re diving into the how. Here are my favourite types of content you can create to build that crucial relationship with your readers.
1. Instagram Stories.
Hands down, this is my favourite story-telling method and actually, the only method I use on the daily. Yup, that’s 7 days per week to grow my reader relationship and find new readers. Here’s why:
I can create a story with a beginning, middle and end that can be consumed in less than one minute about the most mundane thing, but that is 100% relatable.
I can make my stories fun and entertaining with filters, emojis, GIFs, fonts and music.
For the most part, my stories are live retellings which make them more like talking with a friend. How many times have you told another friend about something you watched on stories, like the person who was doing the storytelling was a really close, personal friend? Or is that just me?
I can edit and design my stories with some fun and free apps to make them stand out.
I can easily tag people and brands I mention inside my stories.
I can insert hashtags into my stories and make them invisible just by pinching them down so tight they disappear…but still count!
I can geo-locate myself so that I’m discovered by more locals.
I can quickly build that know, like and trust factor just by showing up every day and telling my truth.
I can give readers behind-the-scenes access to my everyday life where we can build a relationship based on commonalities.
I can create a fun, saved highlight real, or let the stories expire and disappear after 24 hours.
This list can seriously go on forever. I think you get my love for IG Stories!
2. Facebook Live.
When using Facebook, this is a mandatory mainstay inside your content creation schedule. It’s funny, but this algorithm winner is often the last thing any author wants to try, but it’s the best thing you can do to further your writing business. Here’s why:
You can access “live bonus points” within Facebook’s algorithm for creating live content, which puts you in front of more potential readers.
By showing up and looking at the camera, you are unknowingly creating trust with your readers by making eye contact.
You can download your Facebook Live videos and use them anywhere you want. Instant video content!
There is a nearly an unlimited time limit, perfect for if you want to do something long form.
You can create captions right within Facebook after you’ve posted your live to gain access to the over 70% of readers who watch FB with the sound off.
The uses are limitless as to what you can do with FB Live!
3. My third and final storytelling content creator is IGTV.
This one is controversial and hasn’t blown up just yet, but if you can create a strategy for your IGTV channel now, you’re going to be miles head of the pack when it inevitably catches fire. Here’s how I suggest you consider using it to tell your story:
Do weekly live/recorded readings of your work, or work-in-progress.
Create a behind-the-scenes series for your readers of what goes into you and your daily life.
Create a “this is how I write” series of short videos of you doing your craft.
Take your IGTV followers with you when you travel, go to book signings or have something you want to tell them in long-form.
IGTV has the added bonus of giving you a full package option just from one single platform. Record an IGTV video, slice it up into 15 second segments and take a still shot. Then you’ve done the work once, and created a long-form video, a story and a news feed post, all on the same platform, all moving your reader to take that call to action, AND getting a huge boost in the Instagram algorithm!
So, those are my three favourite ways to use social media to tell your story. Have a question? Want to learn more? Hop on over to our FREE Facebook group where we’re always breaking down digital marketing strategies for romance writers ONLY!