So, you've finally decided to take the plunge and give Facebook Live a try, but you're overwhelmed and frozen with fear! This is the first of a 5 part series on how to get there, but if you'd like to skip ahead and gain access to all of it at once, scroll down to enrol in the FREE course in its entirety.
Today, we're starting with the preparation. I'm going to assume you're already positive and clear that your target market is eagerly waiting for you to release some live content and that you've already consulted with me to understand that social media isn't a place to sell, it's a place to build and foster relationships. It's about creating community. So, with that in mind, let's get you ready to announce to your clients, both existing and potential, that you've got something to say!
All you'll need is a mobile device. You can record live content on laptops, but I like the mobility of a mobile device. These can be, cell phones or tablets. And, if you're interested in spending some cash to next level it, I'm in love with my little Mevo. I'll post a link below for more information on Mevo, but if you find you're really into live streaming, it's a fantastic techie device to use.
Tripod or Gorilla stand - something that you can mount your cell phone onto for a hands free, stable recording experience.
Hack - I like to use a clear business card holder to hold my cell. It costs a couple of bucks and works amazing. See below for an example of what one of these amazing things looks like! The only downside is that if you've got headphones in, it doesn't work. I also have stacked books and leaned my phone up against them or on top somehow.
And of course, you'll need to have loaded Facebook onto your mobile device.
Okay, so I know you're anxious to get started, but before that happens, you'll need to do a little leg work. Here are today's first steps!
- Understand who your audience is. Are you talking to millenials (aged 22-34) or generations older than that? If younger, other platforms may be for you. (Don't worry, I've got courses for that too!) Get to know your ideal customer and the keywords and interests they hold before you even begin to livestream.
- Once you've surveyed your clients and decided what you've got to offer that will interest them, grab a calendar and map out your seasons for the year and what you want to highlight at what time of the year. Then you can really tailor your selling needs with what's in demand at that time.
- Once you've made the decision to go live (and I think you have, or else you wouldn't be here) then let everyone know. Send out a newsletter alert and start to talk about it on your social platforms. Choose a date and time and stick with it. Consistency is key to getting people to show up.
- Create an outline, or key talking points you want to get across for your upcoming live. This will help you stay on track. Never create a script. These can feel too rehearsed and not authentic.
That's it for now! If you'd like to get started right away with the next steps, click the enroll button below to move right onto my FREE course!
Holly, The Socialvert