Okay, so, you’re a writer.
You’re a master at weaving stories. You understand that making people care about the lives of heroes and heroines is key to selling your readers on a plot, and if it’s in a series, purchasing the remainder of the series after they finish the first book. So, then, tell me: Why are you resistant to tell our own story?
It is the singular action we need to take to win the game that is social media. Now, you’re probably thinking, “More writing? Please, God, no.” Nope, not more writing. It’s simply telling your story in short form, via either copy (written words), imagery or video.
Still panicking? Relax, we are actually storytelling all day long! It’s just that most of us aren’t broadcasting it to the world via social media. But think about it: Those favourite authors, bloggers, and celebrities that you love to follow on social, watch their Instagram stories, and read their posts? There is no difference between you: they are just excellent at story-telling to make their daily life interesting.
Don’t believe me? Think back to your favourite brands and people to follow and examine why you’re following them and what you love to get out of it. For me, it’s always fascinating to see what they’re doing, buying, and working on. They don’t forget that even the simplest of stories have a beginning, middle and end. So, my biggest tip:
Make sure all of your Instagram stories, Facebook Lives, and blog posts contain all 3 of these parts.
To give you an example, let’s try an exercise with an Instagram story on doing the laundry. I’m going to show you step-by-step how to make an immensely mundane task interesting to watch.
Slide #1: Set the scene.
“Hey guys, it’s laundry day. I avoid laundry like it’s laced with cyanide and will kill me upon contact, but it’s become a problem. Do you feel me?”
I’ve engaged my audience with something relatable, even encouraging them to respond by asking them if they’ve ever had similar feelings.
Slide #2: Relate to them.
*I’ve reversed the camera to show my laundry pile that rivals the nearest high rise.*
“I can’t ignore this growing pile any longer. I should be writing, but instead, I’m tackling this pile, queuing up Riverdale on Netflix and avoiding all adult responsibilities for at least three hours until it’s gone!”
Now I’ve shown a massive laundry pile that most of us have encountered at some point in time. I mentioned I should be writing and used a common activity, binging on Netflix. I now have the opportunity to tag Netflix and hashtag Riverdale to stretch my reach, which gives the algorithm lots of good intel on who I am and who they should suggest my channel to.
Slide #3: Conclude.
To close, I did a few slides on loading the laundry with either picture, video, or a boomerang. Finally, the story concludes with front facing picture of me watching Netflix, drinking my favourite beverage, with my legs on top of the freshly folded laundry pile.
I’ve just told a short story containing a beginning, middle, and end, which accomplishes the ultimate in sales and marketing: Know, Like & Trust. People buy from people they know, like & trust and by opening up your life and following this formula on Instagram Story, Facebook live, a series of Tweets, or a blog post, you accomplish these faster than most other retailers are able to.
Hopefully you’re seeing that even in the most mundane tasks, these are the stories that connect us to our audience. Your challenge, should you choose to accept it, is to craft a story on your favourite social platform and swallow your fear that no one cares. Because, let me remind you, your readers are choosing to read you out of thousands of options. They care! And if you want to tie them to you, you need to make them care about your story.
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