Posts in marketing
When Social Media Goes Left...Head RIGHT To Your Newsletter

It’s been happening for a while now, but today, Instagram announced it will be following suit of it’s older sibling, Facebook. Posts that contain “vaguely inappropriate” content will now be suppressed by both platform’s algorithms. Now, this has been going on for a while over on Facebook, but with Instagram, it appeared to be smooth sailing. However, now that ship has sailed!

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The Two Most Important Questions To Ask Yourself As A Romance Writer in 2019

I have a favourite saying. "You must be clear on why you're here." As authors, we're often really caught up in the what we're here for. The how we deliver our product and the who is reading our books. But, we rarely stop to clearly identify the Why. So, I've got two questions for you and I'd love to hear your answers.

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My Favourite Storytelling Methods For Social Media

Okay, so by now, you know that as writers looking to use social media to grow our reader base, we need to become great story-tellers of our own stories. You know why, so now we’re diving into the how. Here are my favourite types of content you can create to build that crucial relationship with your readers.

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How Building Relationships Is The Ultimate Sales Strategy

You've released a few books, or perhaps you’re a mid-list writer who’s wondering if there’s more to this writing gig than applying for BookBubs. You haven’t seen the increase or sales you’ve been used to and are re-considering your decision to give this “writing thing” a go. Or maybe you’re seeing moderate progress, but you need to find the one thing that will propel you to the next level of success.

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Emails That Sell Romance Novels & Create Stark Raving Loyal Readers - Part 3 of 3

Welcome to the final instalment of my three part blog series where we've been breaking down all things email marketing for romance writers. If you haven't caught parts one and two, you can find them here...and here. Today, we're talking about subject lines and content that converts. So, let's get right to it!

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5 Things Romance Writers Can Do Right Now To Build A Digital Marketing Strategy

We've all done it. We've all sunk a ton of cash into paying a firm to build a blogger tour. We've given into temptation and taken Facebook up on their offer to "boost that high performing post". We've spent countless hours sending ARC copies around town. All of these and more, only to have a blip in sales here and a bump in sales there, but mostly, it's us romance writers pulling our hair out and wondering if more than just our friends and family are going to buy our books.

Let's get real, it's a noisy market. More than ever, writers are getting into the game, so we have create a strategy that's air tight in order to cut through the noise. For too long, romance writers have used an antiquated system to try to get their books read. I've created a system that marries my favourite modern digital marketing methods with the unique needs of the romance industry.

Want to get started on building your forever marketing strategy? Here are five things you can do to get started.

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