Posts in marketing
My Favourite Storytelling Methods For Social Media

Okay, so by now, you know that as writers looking to use social media to grow our reader base, we need to become great story-tellers of our own stories. You know why, so now we’re diving into the how. Here are my favourite types of content you can create to build that crucial relationship with your readers.

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How Building Relationships Is The Ultimate Sales Strategy

You've released a few books, or perhaps you’re a mid-list writer who’s wondering if there’s more to this writing gig than applying for BookBubs. You haven’t seen the increase or sales you’ve been used to and are re-considering your decision to give this “writing thing” a go. Or maybe you’re seeing moderate progress, but you need to find the one thing that will propel you to the next level of success.

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Emails That Sell Romance Novels & Create Stark Raving Loyal Readers - Part 3 of 3

Welcome to the final instalment of my three part blog series where we've been breaking down all things email marketing for romance writers. If you haven't caught parts one and two, you can find them here...and here. Today, we're talking about subject lines and content that converts. So, let's get right to it!

Subject Lines & Content Creation

When it comes to subject lines, really, truly, all you need to NOT do is to put something in there that is so generic that your reader scrolls on by. No more, May's news, Your VIP news, Holly's News, no more. Not gonna happen. We're writers people! We can do so much better! Stop reading right now and swing on over to your inbox and I want you to look for two things.

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5 Things Romance Writers Can Do Right Now To Build A Digital Marketing Strategy

We've all done it. We've all sunk a ton of cash into paying a firm to build a blogger tour. We've given into temptation and taken Facebook up on their offer to "boost that high performing post". We've spent countless hours sending ARC copies around town. All of these and more, only to have a blip in sales here and a bump in sales there, but mostly, it's us romance writers pulling our hair out and wondering if more than just our friends and family are going to buy our books.

Let's get real, it's a noisy market. More than ever, writers are getting into the game, so we have create a strategy that's air tight in order to cut through the noise. For too long, romance writers have used an antiquated system to try to get their books read. I've created a system that marries my favourite modern digital marketing methods with the unique needs of the romance industry.

Want to get started on building your forever marketing strategy? Here are five things you can do to get started.

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Top Five Steps To Grow Your Blog & Business With Pinterest

For the longest time, I used Pinterest to save recipes, outfits and find cool places to travel. Inside the same profile, I displayed my vision boards for my six novels and gained a decent amount of followers without really trying.

Fast forward a couple of years and I had an awakening. What if I started using Pinterest for Business with only my business in mind? What if I thought of Pinterest as a search engine, where clients went to solve their problems, instead of a social media surfing platform. I consumed as much content on this subject as I could and went to work overhauling my Pinterest account and added two more accounts for my other two businesses. Here's what I did.

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Top Five Ways to Use Facebook's Power Editor

ton of money into Facebook advertising with zero plans. None. Nada. And what did I get from these ads? You guessed it. Not a single sale. So, it took a while, but, lesson learned.

I'm here to tell you I've been converted. I lost faith in Facebook's ability to grow my business with paid content, but I found my way back and now I'm here to show you the path I took to redemption. Enough of the religious metaphors, let's dive into my Top Five Facebook Power Editor "uses" we'll call them.

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