Okay, so by now, you know that as writers looking to use social media to grow our reader base, we need to become great story-tellers of our own stories. You know why, so now we’re diving into the how. Here are my favourite types of content you can create to build that crucial relationship with your readers.
You've released a few books, or perhaps you’re a mid-list writer who’s wondering if there’s more to this writing gig than applying for BookBubs. You haven’t seen the increase or sales you’ve been used to and are re-considering your decision to give this “writing thing” a go. Or maybe you’re seeing moderate progress, but you need to find the one thing that will propel you to the next level of success.
Welcome to the final instalment of my three part blog series where we've been breaking down all things email marketing for romance writers. If you haven't caught parts one and two, you can find them here...and here. Today, we're talking about subject lines and content that converts. So, let's get right to it!
Subject Lines & Content Creation
When it comes to subject lines, really, truly, all you need to NOT do is to put something in there that is so generic that your reader scrolls on by. No more, May's news, Your VIP news, Holly's News, no more. Not gonna happen. We're writers people! We can do so much better! Stop reading right now and swing on over to your inbox and I want you to look for two things.
We've all done it. We've all sunk a ton of cash into paying a firm to build a blogger tour. We've given into temptation and taken Facebook up on their offer to "boost that high performing post". We've spent countless hours sending ARC copies around town. All of these and more, only to have a blip in sales here and a bump in sales there, but mostly, it's us romance writers pulling our hair out and wondering if more than just our friends and family are going to buy our books.
Let's get real, it's a noisy market. More than ever, writers are getting into the game, so we have create a strategy that's air tight in order to cut through the noise. For too long, romance writers have used an antiquated system to try to get their books read. I've created a system that marries my favourite modern digital marketing methods with the unique needs of the romance industry.
Want to get started on building your forever marketing strategy? Here are five things you can do to get started.
Hey there. So, are you one of those people completely fed up with your business page on Facebook? But also completely unsure of what the heck is happening over on Instagram, so staying far away from that mess? I beg you not to give up on your Facebook page. I've got a new series over the next couple of months that will breathe new life into your page and increase your conversions. Stick with me and we'll get you totally sorted out and LOVING Facebook as much as I do. It's hands down, my go to platform.