Web Traffic Metrics That You Need To Keep In Mind

measuring website traffic

Your website is a way to show potential clients who you are as a brand and how you operate. It also provides information about the products and services that you offer. If someone has never heard of your company before, they will encounter it for the first time on your website.

Many web analytics tools are available that can give you insights into how visitors interact with your site. Every action taken by a visitor can help you determine where they come from, what they want to achieve, and if you are providing the information or solutions they need. The expression “there is more to the eye” is something you’ve probably heard. Your website is no different. It is possible to understand how visitors interact with your website by taking the time to measure it. This will allow you to improve your web performance by measuring website traffic metrics.

  1. Traffic Sources

You can determine whether there are patterns in the visits to your site each month by measuring how many people visit it each month. You should pay close attention to sudden drops in visitor numbers, months with no increase or decrease in visits, and months when there are spikes in visits.

Once you have identified the patterns you wish to analyze, it is possible to look into the origins of your visitors. You can then determine the reasons for fluctuations in website traffic and plan how you can improve your analytics results.

If you find that the majority of your visitors come from social media, you might want to put more effort into this area. If you have a large number of visitors coming from search engine results, then it may be worth investing in an SEO campaign or a PPC campaign to reach your target audience.

  1. Recommendations For New Visitors Returning Visitors

New visitors are great. This means people are finding your site, which is always a positive thing. It is important to know the conversion rate of returning visitors and new visitors. According to estimates it costs five times more to acquire new customers than to retain existing ones. However, returning visitors will ultimately be less expensive. Your goal should be to achieve a rate between 25% and 50% for returning visitors (RVR).

  1. Average Site Time

It is important but not easy to measure the time that visitors spend on your website. The longer visitors spend on your site, obviously, the better. There are some tricky elements to this metric, especially when it comes to measuring the page that visitors leave. You should also consider the device that a visitor is using to access your site. A person who is visiting your site from a mobile device will spend less time on each page but be more engaged with the pages they view.

  1. Conversion Rate

To measure the success of your advertising and marketing efforts, you will need to measure your conversion rates. These metrics will determine the level of your conversion rate. This rate should be used as a monitoring tool that can be used to go backward. If your conversion rate is low but you have high monthly website visits, it’s time to look closely at what visitors do once they get to your site. Is it a quick exit? Do they spend a lot of time on your website? Are they mostly returning or new visitors? Are they coming from a search result, a link, or a referral source?

Final Words

These questions will help you understand why your website is performing poorly and help you determine how to improve it. Whether you are redesigning your website or looking for improvements, remember to consider the above metrics at every stage of development and design. Websites must be attractive and engaging. They should also encourage visitors to convert to your products and services.